Define locale requirements
Brand PDP profiles record default and secondary locales, Arabic field expectations, and whether RTL preview is required.
Content and localization
Arabic localization readiness
Tessaire models Arabic and English requirements as peer product concerns and keeps missing Arabic content separate from enrichment confidence.
- Audience
- MENA ecommerce, localization, and content teams
- Problem
- Arabic product content needs its own requirements, review state, typography, and readiness checks instead of being treated as a mirrored English afterthought.
Workflow
How Tessaire addresses the work.
Review localized suggestions
Arabic or English suggestions remain reviewable and cannot become product truth automatically.
Inspect channel readiness
Missing Arabic output affects Arabic PDP readiness rather than changing the confidence of another attribute.
Outputs
What the workflow prepares.
Locale-aware PDP requirements
Required, optional, and hidden fields can be expressed per brand profile.
RTL channel preview
The local channel simulator is a preview surface; it does not publish content.
Review and control
What keeps the outcome honest.
Human review remains decisive
Source content and approved reviewer edits outrank generated wording.
No invented translation pipeline
The current product does not claim automatic translation or a production Arabic content service.
Availability
The remaining boundary stays visible.
Real brand language
Approved Arabic terminology and production-ready copy must be supplied or reviewed by the human owner.
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